Right Time To Get A Brand Shoot?: Tips & Cases Studies

Cooking branding pictures
the directors or the brand photography company

Written by Steve Cronin

So… when is the right time to get a brand shoot? There’s a lot that goes into building a brand, and one always has to be cautious when it comes to the resources they put into growing their business. Whether it’s time, energy, or money, all of them play a crucial role in a business’s success.

Therefore, it’s only natural for a business owner to consider the right time to allocate some funds from their budget towards effective business photography.

Now, if you’re wondering whether your brand needs to dedicate time and money towards commercial photography in the first place, let me tell you that experts have often emphasized how a killer visual impact puts you ahead of the game!

As they say, consumers buy with their eyes! As photographers who’s been doing brand photography for years, I have some real-life examples of my clients and tips that could help you understand this marketing tactic. Not sure what a brand shoot is? Keep reading, and I’ll give you all the details here.

What is Commercial Photography or a Brand Photo Shoot?

Commercial and brand photography, as the name suggests, is all about displaying products and services through attractive images. Operating as a visual catalog, it is a means to generate interest among buyers about your product or service, thereby increasing brand engagement.

So when a brand resorts to commercial or brand photography, the aim is to boost business and increase product sales. But wait, don’t give in to the temptation of stock images! Having a unique brand image scores highly when wooing prospective buyers. And that’s where we come in.

Our trained eye ensures that the overall aesthetics of the shoot match that of your brand, helping to grab attention. Our real goal is to ensure that your brand’s voice reflects in the products/services being photographed!

Before we begin shooting and creating images for you, it is crucial to consider your brand’s emotions. Why? Because that will help you accentuate your brand image and stand out from the crowd.

There is a lot of strategy and planning that goes into a brand photo shoot. We help to guide you to showcase your business to your target audience in the best way possible. The purpose is to help potential buyers visualise how ‘what you do’ can help them .

Whether it’s a beach holiday package, an exquisite pendant, food photography classes, therapy (to name a few!). When your prospective customer gets a visual feel of your service or product, it helps them see themselves using it! But don’t just take our word for it! Check out this blog at Forbes. (Once you’ve finished here of course!).

When to Get a Brand Photo Shoot Done: 3 Case Studies

Now that you have a fair idea of what a commercial/ brand photography is and how it can boost your business, let’s look at three examples.

We had a chat with three companies about the best time to invest in building brand imagery. Each of these companies varied in size and were at different stages of growth when they opted for commercial photography. So clearly, the reasons for taking the plunge were entirely different for each of these businesses.

One business owner was only six months into her journey of product reselling and wanted to put her business out there for her audience to see. So, she decided to get a commercial photo shoot done for her brand.

Another was at the peak of her career, loving the opportunities she had, the clients she was working with, and the prospects she was building. But she wanted to level up her business and have a consistent look for all her marketing visuals. So, she booked a brand photo shoot with us.

The third was a well-established brick-and-mortar business for decades but had to pivot to more online trade due to the COVID-19 pandemic affecting customer footfalls. They saw the importance of images to sell their high-value items and hired us to photograph their new product line.

New Business

Looking at the first example, this business owner looked at photography as a chicken or egg concept. They needed sales to grow and wanted the images to showcase the product. Every business requires some sort of investment in professional photos to help them achieve that growth. They were asking themselves if it is something they might be able to do themselves. But having the time, the perfect lighting, the props, the backgrounds, and enough products, and then putting it all together, there’s so much to consider.

The time and energy it takes to put into the DIY process for mixed result can actually have a negative affect on your brand. A professional photographer will have it done and dusted more effectively with far superior end results! Crap pictures and a DIY look don’t say high end or professional.

Seen Results Before

The second business owner had already done several such photo shoots in the past. She was happy with them, but we had been recommended to her for our style. So she decided to book us, and since then, witnessing her growth over the past few months has been such a pleasure. There have been huge opportunities out there, and it’s been so exciting for us to see that when she was featured online and on other media avenues, they’ve used images that we created for her and her business. And this scenario proves that it’s a great idea to get a fresh brand photo shoot done by a professional even if you’ve already done it in the past because it is an ideal way to give your brand a new look while still adhering to your business image and provide it with a fresh perspective.

Experienced And Booming

Coming to our third example. Even though this is a fully established business, they were focusing heavily on online sales. They knew they needed to dominate this sector, and the best way to do so was through regular social media posting to reach a new demographic and showcase product listings on their website. And guess what? A brand photo shoot helped them. Now, they have been selling out of their own stock as opposed to selling other brands. Voila! That’s the power of brand photography.

Give Your Brand the Look It Deserves – The Brand Photography Company

So… the answer to the burning question is: The right time to get a brand shoot done, no matter where you are in your business, is any time you want to boost your business and overall brand consistency.

The right time to get a brand shoot is probably now seeing how you’ve just spent this time learning about it and better understanding that highlighting your products and services and showcasing your brand through professional photography will massively help your business stand out and driving client trust and increased sales.

Whether it’s an e-commerce portal, your own website, social media or even good old print ads, a professional brand photo shoot will help you stand out in all of these mediums. All you need to do is drop us a message to see how we can help with your business to grow.

To all our readers, if you or someone you know is looking for similar brand or commercial photography contact us or…

Drop us a DM or…

Call us on 07481816132

If you want to know more about us and our personal brand photography, check out our about page.

To check out our website click here, to discover what else we can provide you with, take a look at our packages and pricing here.

Create. Capture. Engage.

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